September 15 2021 | 50 mins

Episode 7 - How to Exceed Expectations By Adopting Commercial Excellence

Hosted by Lucy Costelloe, this episode of the Arts & Everything in Between welcomes George McLean, Senior Account Manager at Complete Works. Founded in 2012 as part of Boo Productions Ltd, their initial work began with the London Olympic Venues. Today as Complete Works, their mission looks at redefining the 3 key elements of success: visitors,  organisation and team. George speaks all about redefining your visitor’s experience to boost your commercial success. 

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RESOURCES

Connect with George on Linkedin 

George’s Presentation from the VE Forum
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TOPICS COVERED IN THIS EPISODE:

How to get the best results when looking at commerciality 
George’s one rule: How to improve the day of everyone you meet
How to put the visitor in the centre 
Top Tips 

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

It's tough but rewarding working in the arts and often so busy you have little time to share with your peers and investigate new ideas. Every couple weeks join Nick Stevenson as he interviews arts industry experts getting their take on the biggest issues facing the arts world today. There will be ideas to try, practical tips, lots of learning and of course - lots of laughs. If you work in theatres, venues, festivals or the arts and cultural sector this podcast is what you need! 

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INTERESTED IN JOINING AS A GUEST ON THE PODCAST?

If you have some great tips and tricks or have an idea for a topic you'd like to learn more about or share with the arts industry, drop us an email on podcast@ticketsolve.com

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About Our Guest

Featured Guest

George McLean

George McLean is Senior Account Manager at Complete Works. Founded in 2012 as part of Boo Productions Ltd, their initial work began with the London Olympic Venues. He was a professional Actor for 10 years, performing over 2000 times in 32 countries around the world mostly in Shakespeare. Between acting gigs, George managed large events and VIP events for celebs and even the odd royal.  Exceptional service was standard and more and more "extraordinary experiences" were required.  In 2015. George joined Boo Consultancy a company specialising in Visitor Attractions. In 2020 they rebranded as Complete Works a staffing, training and consultancy company for visitor attractions and visitor experience. 


Geroge is the lead on projects such as the National Gallery where pre-pandemic they increased visitor donations by over 300% and improved visitor satisfaction scores, Kew Gardens where they frequently deliver ROI between 400 and 900% and The Royal Botanic Gardens in Edinburgh where his team increased visitor donations by over 10 x with 50% less visitors in July 2021

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